Knowing Your Competition
In this day and age odds are, your competitors are already using social media, that means we can learn from what they’re already doing. Only we will do it better.
Conduct a competitive analysis
We’ll get a good sense of what’s expected in your industry, which will help us set social media targets of our own.
This analysis will also help us spot opportunities. For example, maybe one of your competitors is dominant on Facebook, but hasn’t put much effort into Twitter or Instagram. We might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player.
If you’re already using social media tools, you need to take a step back and look at what you’ve already done and accomplished. Ask yourself the following questions:
- What’s working, and what’s not?
- Who is connecting with you on social?
- Which networks does your target audience use?
- How does your social media presence compare to that of your competitors?
Once you gather all this information in one place, we will have a good starting point for planning how to improve your results.